100 Years of Adventure

100 Years of Adventure

Based on the brand's American Heritage, General Tire has proven its ability to compete in the ever changing tyre industry with manufacturing and technological advancements for nearly a 100 years.

With its large and interesting choice of patterns and sizes, General Tire continues the long tradition of being the customers’ choice when it comes to Quality, Value and Performance.

Today, General Tire has a complete line of tough, durable and ultra-high performance tyres for Passenger Cars, Light Vans, SUVs and Off-road 4x4 to meet our customers’ needs.

100 Years of Adventure

Our Core Values

With General Tire “Anywhere is possible” -there are no limits and no fears with a strong and valued brand.

This mission statement is used by General Tire to convey all aspects of performance, handling and durability across the full spectrum of driving situations.

This position has been established by fully integrated range development activities, analysing, understanding and continually meeting customer expectations in the global markets.

Performance

Performance

Reliability

Reliability

American Heritage

American Heritage

Golden Seal

Altimax Sport
"The Top Athlete in Curves"

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Altimax Sport

The New asymmetric Altimax Sport guarantees precise steering response when cornering and safe driving on wet roads.

Furthermore, the modern silica tread compound bridges the gap between the target conflicts wet performance and rolling resistance.

  • Shorter braking distance
  • Precise steering response and safe driving on curvy roads
  • Reduced fuel consumption
Wet Braking

Wet Braking

Precise Handling

Precise Handling

Rolling Resistance

Rolling Resistance

Golden Seal

Altimax Comfort
"The Fuel Saver"

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Altimax Comfort

The new tyre which provides a reliable and comfortable quiet ride.

The new silica tread compound guarantees low fuel consumption and ensure higher mileage at the same time providing long service life.

  • Good stability with better steering response
  • New rubber compound with good rolling and wear resistance
  • Low fuel consumption and high mileage
Short Braking Distance

Short Braking Distance

Wet Handling

Wet Handling

Wear Resistance

Wear Resistance

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