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General Tire, “Official Tyre Partner of the UFC” Hits the Shores of Singapore

European-made tyre brand with an American heritage brings unparalleled “Anywhere is Possible” driving experience to the Lion City.

Singapore, 23 June 2018. General Tire, backed by a century of American heritage, debuted in Singapore today at a launch event held near the Singapore Indoor Stadium. It made headlines in Singapore last June when it announced its multi-year partnership with Ultimate Fighting Championship (UFC), as the “Official Tyre Partner of the UFC” in the Asia-Pacific region.

General Tire, which is part of German-based Continental Tires, is recognised for its commitment to its core values of Performance, Reliability and American Heritage. Cameron Wilson, Head of Continental’s ASEAN region for BU PLT Replacement APAC and Managing Director of Continental Tyre Malaysia, kicked off the introduction at the event, “We are proud to bring General Tire to the Singapore market. With a strong track record in the SUV and 4x4 heritage, we showcase high-performance European precision and quality, offered at a good price positioning”.

The brand comes into the market with its Altimax series for passenger vehicles. The Altimax Comfort is a reliable partner for a comfortable and quiet ride with a low fuel consumption. Meanwhile, its “big brother”, the Altimax Sport, guarantees precise steering response and safe driving on winding and wet roads.

The development engineers at General Tire have also kept a clear focus on the tyres’ safety characteristics: both tyres feature a modern silica tread compound which offers low rolling resistance and an advanced tread pattern designed to deliver safety and performance on both wet and dry roads.

Apart from having all the technology of a premium label product, both tyres are also equipped with advanced features such as the Replacement Tyre Monitor (RTM) and Visual Alignment Indicator (VAI).

The Altimax Comfort is suitable for compact and medium-sized cars and available in 43 sizes, ranging from 13-inch (135/80 R13) to 16-inch (215/60 R16). The Altimax Sport suit a wide range of high-performance cars and available in 76 sizes, ranging from 14-inch (185/55 R14) to 18-inch (275/35 R18). They can be purchased through our distributing partner, Stamford Tyres, via 11 dealer outlets island-wide.

Tonight, the General Tire’s brand spirit of “Anywhere is Possible” was again showcased with its partnership with the Ultimate Fighting Championship “UFC Fight Night”. As the world’s premier Mixed Martial Arts (MMA) organisation, UFC attracts a global spectatorship and a devoted fan base with its zealous motivation and ambitious mentality every year.

Said Cameron, “General Tire has a long history for sponsoring world-class championships and tournaments. The globally-popular MMA allows the audience to fully experience collisions and combinations of various fighting skills, and UFC’s fearless and driven-to-perform competitive spirit matches perfectly with General Tire’s ‘Anywhere is Possible’ brand spirit.”

Through its brand spirit, General Tire encourages people to live fearlessly to exceed their boundaries and explore their true potential. Created for superior on and off-road driving, General Tire is committed to unparalleled driving experiences.

For more information on stockists for General Tire in Singapore, please contact +65 6897 3249.

Janette Pang

Marketing Communication, Digital & PR Manager

Since 1915.
General Tire. A brand of Continental.